$ whoami

Deel

Leading engineering initiatives in a global, remote-first environment. Building scalable, data-driven systems and advocating for AI-assisted development practices across teams.

Getin • Event Marketplace

Led technical strategy and development for a fast-growing global event marketplace platform connecting organizers and attendees worldwide.

• → Spearheaded platform evolution to support rapid international expansion
• → Built and scaled high-performing remote engineering teams
• → Implemented data-driven culture and real-time analytics
• → Developed security and fraud-prevention systems around event transactions
• → Architected solutions for peak-load handling during major events

Entro Security • Cybersecurity

Founding engineer on a SaaS cybersecurity platform protecting organizations from evolving security threats.

• → Architected and delivered the first enterprise security MVP from concept to market
• → Helped build and mentor a cross-functional engineering team
• → Established development processes optimized for rapid delivery
• → Designed scalable architecture for multiple security integrations
• → Created documentation and automated environments to enable quick onboarding

Wix.com

Part of Wix Academy, building tools and programs that help hundreds of engineers learn faster and grow deliberately.

• → Orchestrated learning programs aligned with engineering needs
• → Built internal learning platforms, "learn by doing" labs, and training experiences
• → Mentored engineers on their growth paths and core engineering skills
• → Drove processes and culture around continuous learning and knowledge sharing

Natural Intelligence

Platform Tech Lead for a high-traffic microservices platform powering multi-vertical comparison sites.

• → Worked with dozens of microservices, event-driven architecture, and CI/CD pipelines
• → Mentored and synced multiple teams across groups and departments
• → Drove inner-sourcing, clean-code practices, and better onboarding for new devs
• → Helped introduce communication and collaboration practices that scaled with the org

Payoneer

Led frontend initiatives while the company scaled its products globally.

• → Introduced and championed React in an ecosystem moving away from older stacks
• → Built frontend infrastructure, starter projects, and guidelines for multiple teams
• → Worked closely with product and design to improve UI/UX and delivery speed

Earlier Roles

2009–2018: Various engineering roles at Keywee, iAngels, RealCommerce, and the IDF J6 & Cyber Defense Directorate, working across .NET, SharePoint, hybrid mobile apps, and large-scale database and reporting systems.